A visual inspection in the mirror or fitted clothing is often the gauge people use to determine their body fat level. To most people, fat is fat but what they fail to realise are the huge risks that the hidden fat (Visceral Fat) could pose to their health. The reality is that a visual inspection can only give you an indication of your subcutaneous body fat level rather than your visceral fat level.
Body Transformation Challenges are one of the most powerful ways to gain new
clients and draw more people into your Fitness facility.
Studies have conclusively shown that up to 70% of health club members are either disengaged or at risk of dropping out.
A staggering 67% of all Australians and over 77% of Americans are currently considered overweight or obese according to the AIHW and the Center for Disease Control and Prevention. This increase is helping to fuel related health issues such as cardiovascular disease, diabetes and some cancers which in turn is putting huge amounts of pressure on the Public health systems.
Diabetes...it’s a word that causes anxiety as we get older. Especially if it’s aimed at you from a doctor’s mouth. Sure, there are medications to help control it. But, what else can be done? As health professionals you may recommend to your customers that exercise can help combat the ravages of diabetes, but how will they easily monitor how much it is helping? What are the particulars?
With the increase in online sales and the explosion of smartphone technology offering quick and easy sale opportunities, retail pharmacy bricks and mortar stores are now forced to offer a significant point of difference, to bring customers into their stores.
Welcome to a new age of accountability where data drives buying decisions. With specialized bootcamps, fitness equipment, and gyms of every description it’s important to have research, social proof, and a plan moving forward that will inspire a higher level of confidence in the prospective gym member.
The Evolt 360 uses a scientifically validated test known as BioelectricalImpedance Analysis (BIA). It is considered the fastest, non-invasive method of screening total body composition.
Bioelectrical Impedance (BIA) works by passing a safe, low intensity electrical current through the body via the tactical points on the machine (feet and hands). In very basic terms, the
resistance to flow of the current determines the difference between muscle mass, fat mass
(including visceral and subcutaneous), water and mineral.
The Evolt 360 advanced measuring system uses a 5 compartment model, which essentially
provides a more accurate measure than a 1 compartment system (ie. Such as a single scale
that claims to use BIA technology.).
BIA was the science that was originally developed for the use in monitoring hospital patients
after surgery, as well as astronauts after space travel. Nowadays, this technology is used in
many areas of medicine, from Nephrology to Oncology, in Sports Science, Fitness, and Medical
wellness, in Nutrition, Weight Management and Lifestyle monitoring.
As new tech is becoming more and more prevalent in the fitness industry, an increasing challenge owners are coming up against is how to properly integrate the technology into all aspects of the client life cycle. The main considerations are: What metric is most valuable to my business? How can I use technology in my business to ensure that members are getting results? How can this be incorporated and how does it benefit my existing clients? How does this factor into the sales and marketing efforts of my business?