Welcome to a new age of accountability where data drives buying decisions. With specialized bootcamps, fitness equipment,  and gyms of every description it’s important to have research, social proof, and a plan moving forward that will inspire a higher level of confidence in the prospective gym member.  

With your new Evolt scanner you will soon have the tools to provide your members with a baseline assessment that tracks their body composition changes at a micro level. Lean muscle mass development, fat location (intracellular and visceral), water %, protein, mineral composition, and much more all collectively paint a picture of what lifestyle interventions are actually needed to make optimal changes. 

Tip 1: Don't be Afraid to Tell Everyone What's Coming
You have an awesome tool soon to be at your fingers-tips that can literally be life changing to your members. Shout out to your members and let them know what's coming. Social posts, on-site messages, press releases to your local newspaper - there are plenty of ways that you can get the message out. Check the marketing section of your Member Portal for images, wording and promotional material you can use. 

Tip 2: Engage your Members 
Everyone likes the chance to win valuable prizes - particularly when they are personal. Drum up excitement by running competitions to give away free scans. Why not make your loyal members feel valued and offer their first scan for free!

Tip 3: Generate Additional Income for your Club

• Package a series of scans up with Personal Training sessions or within the cost of a Challenge to build out that part of your business or even rented out to outside freelance trainers as another income stream. 
• Advertise the Evolt 360 as a standalone service, offered to the public as a means of gaining gym leads and getting potential new members to your club. It could even be an integral part of your health club membership with specialized classes, nutrition, and weight loss programs built around it.
• Team up with a supplement partner and onsell recommended supplements in your gym (Protein Isolate, Fat Burning Thermogenic Powders, Multi-Vitamins etc) 

Tip 4: Let your Members be your Biggest Advocates

Just imagine the 50-year-old member who has just been told they have the body and metabolism of a 30-year-old. They feel and look better physically and mentally and they’re walking billboards for the Evolt 360 program...available at your gym. They book additional training, buy supplements, enroll in your specialized boot camps, and weight loss programs. They worked hard to get those results and they're not looking back. Do you think they're going to be your biggest advocate? Absolutely.

Encourage your members to share their successes. The best way is for them is to upload their scan photos and tag your club (and @evolt360) on their social posts and to also share them on your own.

Bio scans are a game-changer for the fitness industry. Given the health challenges facing the planet, it could be the silver bullet needed to boost your club membership sales.