As new tech is becoming more and more prevalent in the fitness industry, an increasing challenge owners are coming up against is how to properly integrate the technology into all aspects of the client life cycle. The main considerations are: What metric is most valuable to my business? How can I use technology in my business to ensure that members are getting results? How can this be incorporated and how does it benefit my existing clients? How does this factor into the sales and marketing efforts of my business?
A Roadmap to Achieving your Customers Goals
The most valuable metric to any business owner in the fitness space is individualized reporting to understanding client’s health and a roadmap to achieving their goals. Body composition analysis is a great way to do this and can be easily incorporated into existing client bases. Taking success and failure beyond the scale, the ability to dive into clients lives outside of the four walls of the gym and creating opportunity to engage with clients at the right time is invaluable. Nobody ever leaves a gym if they are getting results. Quantifiable, efficient data, at scale, is needed to properly orchestrate this.
An Unbiased Validation of your Coaching and Programming
The next layer is to maximize sales and marketing efforts with this new technology. Firstly, data from the implementation needs to be injected into the existing client base. After 60 days of data, reporting can be generated that shows hard, unbiased validation of your coaching and programming. If you can show during the prospects first interaction, the results of your gym as a whole as well as results from your PT clients, this is powerful to influence the higher end purchase, as well as show the capability and care you take to ensure progress from your members.
Setting Realistic Goals
Second, we have to help the client understand the importance of this technology during the initial interview of a prospect. They often have weight loss goals in terms of a number they’d like to get back to, or a certain number of kilograms they want to lose. Digging into the true motivation behind this is key. If Jane Doe wants to lose 10kgs, where did that number come from? Is this a weight she’s been at in the past that she was happy with? Did a doctor assign this number? Does she recall a time with less pain? Better sleep? More energy?
Beyond the Number on the Scales
When you really break down the client’s motivation, they come to the understanding this goes beyond the number on the scale. They are now aware of the importance of muscular balance, controlling stress levels, recovery and other important components of accomplishing their true goal. Once you have established this, you simply need to ask, “How do you plan to monitor this progress? What is your measuring stick?” That becomes a much harder question to answer.
Ongoing Body Composition Measurement
Luckily there are non-invasive, low cost options available to effectively measure a client’s body composition on an ongoing basis. The Evolt 360 delivers a guideline of lean body mass, body fat mass & percentage, skeletal muscle mass, visceral fat level, hydration, fitness age accumulating in an overall meaningful and personalized fitness score.
Integrating this technology will not only keep your client on track with their wellness and fitness goals but will help you to increase retention, create higher lifetime value from each customer and quantifiably change people’s lives.
Contact us at info@evolt360.com or evolt360.com/contact for more information or to arrange a free demonstration of the Evolt 360.