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Customer Attrition - the Biggest Problem in the Fitness Industry

Written by Evolt IOH | Jan 19, 2021 4:36:16 AM
Studies have conclusively shown that up to 70% of health club members are either disengaged or at risk of dropping out.

The reasons: They are unsatisfied, uncommitted and unmotivated. and they are looking for engagement, assistance and the motivation to keep on track with their goals. Most fitness clubs have an attrition rate of 30%. This means the majority of clubs are losing up to 50% of their members. Solving the Issue: An Evolt 360 Body Composition Scan is the solution for club owners looking to reverse this trend and keep their members engaged and motivated. 

Over the past decade more than 90% of people who obtained a Body Composition Scan actually achieved their goals — and as a result more than 60% of gym participants became more engaged.